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Berg, P. (2016). Personal branding and the self-promotion paradox. Journal of Brand Management, 23(1), 53-67.
However, having a single social media content and career can also have its challenges. For instance, it can limit one's creativity and flexibility, as they may feel pressure to constantly produce content around a specific theme (Kotler & Lee, 2007). Additionally, it can make it difficult to adapt to changes in the market or industry, as one's online presence may be closely tied to a specific niche (Helfat & Eisenhardt, 2004). onlyfanssweetie fox new b g with one piece exclusive
Kotler, P., & Lee, N. (2007). Marketing 3.0: From products to people to passion. Harvard Business Review, 85(12), 121-126. Berg, P
Beldad, A., de Jong, M., & Steehouder, M. (2010). How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust. Computers in Human Behavior, 26(5), 857-869. Journal of Brand Management, 23(1), 53-67
Helfat, C. E., & Eisenhardt, K. M. (2004). Inter-temporal economies of scope and the management of durable goods. Strategic Management Journal, 25(12), 1213-1229.
