The beauty industry is booming, with Indonesian youth driving demand for skincare and makeup products. Local brands like Wardah and Emina are popular among young Indonesians, offering affordable and trendy products that cater to diverse skin types and beauty standards.
Indonesia's e-commerce market is growing rapidly, with young people driving the trend. Online shopping platforms like Tokopedia, Shopee, and Lazada have become household names, offering a wide range of products and services to Indonesian consumers.
K-pop has taken Indonesia by storm, with many young Indonesians becoming ardent fans of groups like BTS, Blackpink, and EXO. The K-pop phenomenon has not only influenced music tastes but also fashion, dance, and lifestyle choices. Indonesian youth are emulating their K-pop idols, creating their own fan art, fan fiction, and music covers.