This seminal work provides a comprehensive overview of Ansoff's ideas on corporate strategy, including the development of the Ansoff Matrix.
Ansoff, H. Igor. (1965). "Corporate Strategy." McGraw-Hill. ( Available online as a free PDF) ansoff 1965 corporate strategy pdf free
For those interested in learning more about the Ansoff Matrix and corporate strategy, a free PDF resource is available: This seminal work provides a comprehensive overview of
As he pondered the company's future, John recalled a seminal article he had read by Igor Ansoff, a renowned strategy professor, published in 1965. Ansoff's work introduced the concept of a corporate strategy matrix, which categorized growth options into four distinct quadrants: a renowned strategy professor